Thus, it is clear that in the future the threads in Bank sales in the store converge. Many customers use the Filialangebot, to hedge investment decisions through a personal consultation. The combination of quality advice, service and conditions finally decides the premium that often takes place electronically. It is however, that about half of Germans now regularly switch the contact channels to handle their banking transactions. Accordingly, it can be reflected the attractiveness of the branch at the bar of a technically intelligent networking, numerous individual approaches to the world of his bank opened the modern customer. The patent recipes in the classic customer segmentation have given lost in importance of viral networks. Just younger and technology savvy customer groups expect the opportunity to interact directly with their bank about innovative mobile platforms today.

Now has anyone Internet”but long since the older target groups covered. The future organizational model of the banks is used by network-like Structures should be marked, the multi channel structures will be marked by a great diversity and range. “Especially price-sensitive multi channel customer specifically take advantage of various channels and appreciate that both both”, that offer the financial institutions. Simple and transparent products such as day money more online complete them. All the more it depends on, specifically to the transfer to the branch to use the contacts in the online banking or through alternative forms of consultation to reach these customers. At savings banks, there are also the 20 percent of customers who take advantage of not only the online banking, but handle all contacts with their savings bank prefers online. This development is especially critical for the business model of the savings banks. These customers are well informed and buy above average financial products without advice. In the store, they come only because of the specific, product-related concerns, about securities or construction financing advice.